Business 3     Learn how to drive real conversions from Facebook.   Real conversions equal real dollars in your pocket.   Most people think of Facebook advertising as crafting neat posts that the people who like your page will see and hopefully share.  However, those who make real success out of Facebook Marketing understand these paid strategies. Master these and master Facebook.  In order to measure the success of your campaigns, you will need to understand where your data is and how to read it. Learn how here.

 

The 18 videos described below will put you head and shoulders above the competition

  1. BIRDS EYE VIEW – Description of Module Videos: 

     You may be wondering if Facebook Marketing is for you. Wonder no more. Learn why you should absolutely be marketing on Facebook and what type of page is right for you:

  1. Learn theTop 5 Reasons to Use Facebook for Business
  2. Learn the Difference between a profile and a page and which one you should be using

 

  1. GETTING STARTED– Description of Module Videos: 

     Before you can engage in paid or unpaid marketing on Facebook, you will need to complete the action steps outlined in this module.  Follow these step-by-step instructions in order to pave your path to success with Facebook Marketing:

  1. Step-by-step instructions on how to setup your business page
  2. Learn about “page roles” – how to manage and assign them
  3. Learn how to begin building “likes” on your business page
  4. Learn and understand the anatomy of a Facebook post and what types of posts perform the best
  5. Learn to create a predetermined posting schedule which is critical to a successful Facebook marketing campaign

 

  1. PAID FACEBOOK ADVERTISING – Description of Module Videos: 

     Most people think of Facebook advertising as crafting neat  posts so that people who like your page will see and hopefully share it. However, those who make real success out of Facebook Marketing understand these paid strategies. Master these and you will master Facebook:

  1. Learn to understand the different Ad types that are available to you and the objective of each kind of Ad
  2. Learn how to add a payment method prior to beginning your campaign. You must have your payment method in place before starting your campaign.  This module teaches step-by-step how to add your own payment method
  3. Learn step-by-step how to “boost” your Facebook posts
  4. Learn step-by-step how to setup a paid “promote your page” campaign
  5. Learn step-by-step how to setup a “website clicks” campaign
  6. Learn step-by-step how to setup a “website conversions” campaign
  7. Learn and understand what a custom audience is and why you should be using them
  8. Learn step-by-step how to setup a “custom audience” campaign

 

  1. FACEBOOK ANALYTICS – Description of Module Videos: 

     In order to measure the success of your campaigns, you will need to understand where your data is and how to read it. Learn how here:

  1. Learn what “Facebook Insights” is and how to use it to manage your campaigns
  2. Learn where your Facebook advertising campaign dashboard is and how to use it
  3. Audience insights and Closing

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