Increase your conversion rates by up to 70% by serving ads in Google Search Results to people that have already been to your site. Did you know that once a user visits your website, after they leave, you can advertise to them in Google Search Results?
You can! With RLSA, you can serve your ads to users that have already expressed interest in your company by visiting your website. Best of all, you can do this directly in Google Search Results, where the highest converting users are. This little known and little used marketing strategy can separate you from the pack and drive your conversion rates through the roof.
YES, YOU CAN GET USERS WHO HAVE ABANDONED SHOPPING CARTS OR HAVE LEFT WITHOUT SIGNING UP – TO Come BACK AND MAKE THAT CONVERSION!
ACTIVATE ‘RETARGETING WITH ADWORDS’ TODAY AND DISCOVER:
- What Is Retargeting?
- Why You Should Use AdWords Retargeting?
- How to Set up Audience & Retargeting Lists
- How to Define Your Marketing Message
- How to Set up Custom Combinations
- Approved Google Ad Banner Sizes
- How to Create a Banner or Text Ad Group
- Guidelines for Developing a Good Landing Page
The following 3 modules offer 10 videos to bring you up to date on the importance of RLSA with Google Adwords
Module 1 – BIRD’S EYE VIEW
Learn what RLSA is, how it works and why you should absolutely be using it for your online domination strategy.
Description of module 1 videos:
- What is Retargeting Lists for Search Advertising (RLSA)? – Learn what RLSA is and what you will be learning in this training course
- Why You Should Be Using RLSA? – Understand why RLSA should be a critical practice in your marketing strategy.
- How RLSA Works – Develop an in-depth understanding of how RLSA works.
Module 2 – GETTING STARTED
Everything you need to know about setting up your RLSA campaigns and step-by-step instructions on how to do it.
Description of module 2 videos:
- Defining Your Marketing Message – Before you start, it is critical to get clear in your mind what your marketing message is. Get expert insight and ideas here.
- RLSA Landing Page Success – Landing pages are the most critical element in any online marketing strategy. Learn how to set your RLSA landing pages up to convert.
- Building Your First RLSA Campaign – Step-by-step instructions on how to setup your first RLSA campaign.
- Assigning Retargeting Audiences to Your Campaign – Step-by-step instructions on how to assign retargeting audiences to your RSLA campaign.
Module 3 – ADVANCED RLSA TEXT ADS…AND LAUNCH!
Get advanced insights into what elements and extensions can be added to your RLSA ad to drive results!
Description of module 3 videos:
- Assigning Flexible Bidding Strategies to Your RLSA Campaigns – Step-by-step instructions on how to assign flexible bidding strategies to your RLSA campaigns.
- Assigning Ad Extensions to Your RLSA Campaign – Step-by-step instructions on how to assign ad extensions to your RLSA campaign.
- Pre-Launch Checklist – Do not launch your RLSA campaign without watching this video. Run through this pre-launch checklist before launching any RLSA campaign.
Don’t pass up this training! Learn the best way to turn leads to conversions after they’ve left your landing page.
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